the true
up north

Our Story 

We love sharing the Northwoods style with our customers!

We started this business with over 70 years of combined experience within the Apparel, Footwear, Retail, Wholesale, and Corporate Sectors, because we wanted to bring a little bit of the Northern outdoors to everyone, no matter where you reside. 

Whether you love fishing, hiking, kayaking, hanging out at the lake, drinking beer & watching your favorite sporting event, chillin’ Up North, or just love the Northwoods like we do, we’ve got something for everyone.

Our customers are important to us, and it’s why we are able to provide you with such great service and why we love what we do. You can count on us to deliver a great in-stock, custom or wholesale product every time.



Contact Information

Email us here!

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